OpenAI’s Higgsfield AI platform introduced a set of video creation features built on the GPT‑6 Astra model. According to the company’s announcement on 21 September 2026, the new tools simplify video ad production for small‑business users and accelerate the rollout of creative assets. The update is presented as a way to bring new creative capabilities to market more quickly, though no further details on pricing, availability, or rollout schedule were provided.